![]() Maybe it's because I live closer to the Canadian border, or close to a lot of immature college boys, but I've certainly heard this nickname used in the states. Personally, I'm more of a Mickey D's gal, but no judging if you're more of a Golden Arches kinda person. Mickey D's or Golden Arches, whichever is your go-to slang for McDonald's - you've surely heard these nicknames used. We broke down the McLanguage from around the world, so the next time you find yourself in one of these countries ordering a Big Mac, you'll feel in the know. It often indicates a user profile.Ī company that resides in over 30,000 locations and serves over 68 million people daily, its no wonder it has its own slang. Launched ahead of the Fifa World Cup, the ads encouraged youngsters to ‘score’ their own goals using balls made up of crumbled up Maccy D packaging.Account icon An icon in the shape of a person's head and shoulders. Way back in 2010 – in response to claims that areas outside of McDonald’s were dirty – McDonald’s Germany came up with this campaign to encourage children and young people to dispose of litter responsibly. Kick the Trashīig brands like McDonald’s are always looking for ways to demonstrate their corporate social responsibility. The results? The YouTube version of the Super Bowl ad achieved 8m views within four days of going live… not too shabby. The brand also offered product giveaways via Twitter during Super Bowl ad breaks. “Ring your mum and tell her you love her,” says another. “Your total is one big family hug,” says one server. McDonald’s ran an ad during the Super Bowl in 2015, letting people know that random customers would be able to pay for burgers with ‘loving gestures’ instead of cash if they ordered at certain times. The brand brought in YouTube star Raphael Gomes to create a ‘What’s in McDonald’s Chicken McNuggets?’ sponsored video, including the hashtag #GoodToKnow. The video has racked up 176,683 views to date – which is not bad considering ‘influencer marketing’ was still in relative infancy at the time. ![]() Le Big Mac est #Indémodable ? /0gzvdqRkGiīack in 2015, McDonald’s used influencer marketing to dispel myths about the way its chicken nuggets are made. ![]() ![]() The campaign also included other digital elements, including retro Snapchat filters, and interactive social media content asking users what they looked like during their formative years. The creative – which showcases iconic looks from throughout past decades – highlights how fashion, technology and politics have continually evolved, while the Big Mac has remained the same. The Big Mac turned 50 years old in 2018, leading McDonald’s France to honour the iconic burger in a retro-themed print and digital campaign. According to AdWeek, the video reached 884,300 people in 40 minutes, and recorded 43,200 engagements or likes, comments and shares. However, users clearly lapped up this comedic effort from the fast food chain. Previously, McDonald’s had shied away from live-streamed videos for fear of criticism or lack of engagement on social. Mimicking the style of Bob Ross (the American painter and TV host), it saw the comedian “Bevin Burger” paint a trio of burger-inspired portraits. McDonald’s held its first ever Facebook Live event in 2016, in honour of ‘National Hamburger Day’ in the US.
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